Our Story
A Legacy Woven Through Generations
Founded in 1993, Shree Carpet & Textile Mahal (India) Pvt. Ltd. was built on a vision that blended craftsmanship, cultural understanding, and entrepreneurial spirit. What began as a family-led venture soon evolved into a trusted name in the world of carpets and textiles — rooted in Jaipur’s rich artistic heritage and driven by a passion for timeless design.
The foundation of the company was shaped by a deep understanding of traditional craftsmanship, strong business values, and an ability to build meaningful relationships across cultures and communities. These principles helped establish Shree Carpet & Textile Mahal as a respected name in both the carpet and textile industries.
A significant part of this journey was led by Nawal Mohan Agarwal, whose decades of expertise in the textile industry brought strength and direction to the company, alongside Girdhari Lal Agarwal, whose extensive knowledge of the carpet sector helped shape the brand’s identity and market presence.
Together, the family transformed their collective experience into a legacy of quality, trust, and craftsmanship. Their dedication not only shaped the identity of Shree Carpet & Textile Mahal, but also contributed to Jaipur’s growing reputation as a destination for fine carpets and textiles in the global retail and tourism landscape.
Today, the legacy continues through a commitment to preserving artisanal traditions while embracing evolving design sensibilities. Every rug and textile reflects the values the company was founded upon — authenticity, craftsmanship, and enduring elegance.
Born in Jaipur, a city built on craft and creativity, our brand set out with one intention: to blend India’s heritage of rug-making with the needs, lifestyle, and aesthetic of today’s generation.
Rugs that feel modern, look luxurious, and are made with honesty — without the luxury price tag.
Our Vision
To be the leading innovator in modern handmade and machine-crafted rugs in India, bridging the gap between heritage artistry and new-age living.
We believe good design shouldn’t be exclusive. It should be accessible, meaningful, and crafted with intention. Every rug we create carries this belief forward.
Where Tradition Meets Today
Jaipur’s weaving heritage is centuries old — full of rhythm, precision, and soul. We honour that legacy while reinterpreting it through modern materials, new-age techniques, and contemporary Indian design sensibilities.
Our rugs are created through a unique blend of craftsmanship and innovation:
✔ Handmade where it matters — detail, texture, authenticity
✔ Machine-crafted where it adds value — consistency, affordability, durability
✔ Always rooted in design that reflects today’s homes
Whether it’s a soft minimal rug for a modern living room, or a statement piece inspired by architecture, every design begins with the same question:
Can this make someone’s home feel more like their own?
What We Stand For
Our Design Philosophy
Honest. Stylish. Approachable. Culture-Driven.
We design for real Indian homes — apartments, rented flats, independent houses, compact rooms, large open spaces.
Our aesthetic blends the warmth of craft with the clarity of modern lines, creating rugs that feel fresh, functional, and deeply connected to the way India lives today.
We don’t chase trends. We reinterpret them — through the lens of Indian culture, everyday lifestyle, and global contemporary design.
Crafted in Jaipur, Made for India
Every rug begins with a sketch, a conversation, an idea. Then it travels through the hands of skilled artisans, modern machines, careful designers, and quality specialists — before finally finding its way into your home.
Our promise is simple:
To deliver beautiful rugs that elevate your space without overwhelming your budget.
Design you’ll love. Craft you’ll trust. Prices you’ll feel good about.
This is not just a brand. It’s a movement towards mindful, accessible, modern Indian living — one rug at a time.